11 Oct

Here’s What Inspired DISH to Create a Latino-Focused Channel

WRITTEN BY Rachel Gunter FEATURED IN Company News, Insights, & Analysis

Study revealed demand for channel

DISH Network (DISH) has recently launched a Latino-targeted channel focused on delivering English-language instructions to Hispanic people in the United States who may want to learn English or improve their English proficiency.

The channel is called Inglés Para Todos, and it will be available on both DISH’s satellite and Internet-based delivery platforms. The company was inspired to create the Latino-oriented English-language channel after a study it conducted that showed strong demand for a channel that could help Hispanic people learn English in a simple way, such as watching TV.

Here’s What Inspired DISH to Create a Latino-Focused Channel

Blackout of Univision channels

The study that DISH conducted showed that over 70% of Latinos are interested in learning English through a TV channel.

DISH’s Inglés Para Todos is available at no extra cost to subscribers of both its satellite and Internet programming for the Hispanic community, DishLATINO and Best of Spanish TV on SlingTV.

The launch of the Latino-focused Inglés Para Todos channel comes at a time when DISH has removed Univision’s Spanish-language programming from its platforms because of disagreements over transmission terms.

DISH gained 41,000 SlingTV customers

As households continued to abandon traditional TV programming for online video services such as Netflix (NFLX) and Hulu, DISH recorded a loss of 192,000 pay-TV customers on its satellite service in the second quarter. Comcast (CMCSA) and Frontier Communications (FTR) lost 140,000 and 32,000 cable TV customers in the period, respectively.

But DISH’s Internet-based SlingTV service gained 41,000 customers in that quarter to close with more than 2.3 million subscribers. AT&T’s (T) rival service, DIRECTV NOW, boasts 1.8 million subscribers. Netflix exited the second quarter with 56 million paying customers across the United States.

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